Digital Marketer

Description

GenericCode is a fast-growing IT software company, also managing GC Marketplace – a dynamic platform that connects buyers and sellers of new and pre-owned products. We are looking for a creative and data-driven Digital Marketer to manage our social presence, create compelling content, and generate quality leads.

Key Responsibilities

Social Media Management

Content Creation & Management

Write and publish engaging blog posts aligned with SEO best practices.
Design and manage content (posts, stories, reels, ads) for social media.
Collaborate with designers/AI tools to create graphics, videos, and marketing collateral.

Lead Generation

Develop and run performance marketing campaigns (organic + paid).
Build lead funnels through ads, landing pages, and targeted campaigns.
Track, measure, and optimize campaigns to achieve lead targets.

SEO & Analytics

Optimize website/blogs for keywords and ranking.
Monitor performance with tools like Google Analytics, Search Console, and Meta Business Suite.
Provide regular reports on growth, engagement, and ROI.

Cross-Functional Collaboration

Requirements

Proven experience (2–4 years) in digital marketing, preferably in IT/software or marketplace platforms.

Strong understanding of social media platforms, SEO, and lead generation strategies.

Proficiency in using digital marketing tools (Meta Ads, Google Ads, Canva, HubSpot/Zoho, etc.).

Excellent copywriting and communication skills.

Ability to create simple designs or coordinate with designers.

Data-driven mindset with the ability to analyze and optimize campaigns.